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CUBE Reaction GTC SL wins red dot design awardCube´s Reaction GTC SL wins a red dot award – a worldwide recognized quality seal for outstanding design.
„The CUBE Reaction GTC SL is stuffed with the newest technology without looking overloaded. The massive cross sections of the carbon frame look delicate emphasized through the use of dynamic, gently curved lines. Distinctive contour lines make forces evident and visible.“ explains Product Designer Gregor Dauth, member of the Cube Innovation Center.
Designers and companies from 57 countries sent in 4.252 products for the red dot award: product design. „All products, which were awarded with the red dot, had to convince an international expert jury. These products distinguish themselves with outstanding design and innovative approaches from the mass-market. “These products are awarded for outstanding achievements in design and showed their brilliance in the largest and most renowned design competition in the world“, says Design expert Professor Dr. Peter Zec, Initiator of the red dot design award.
In Essen, Germany - the european culture capital 2010 - the Cube Reaction GTC SL will be shown for four weeks in a special exhibition in the red dot design museum at Zeche Zollverein. | 
